Axis at a glance
● Axis is the market leader in network video and a driving force behind the shift from analog to digital video surveillance, which paves the way for a more secure, smarter and safer world.
● Offering network video solutions for professional installations, Axis’ products and solutions are based on an innovative, open technology platform.
● Axis has more than 1,400 dedicated employees in more than 40 locations around the world and cooperates with partners covering 179 countries. Founded in 1984, Axis is a Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS.
Axis is a clear global market leader in network cameras and was ranked second in the video encoder supplier category for 2012. During 2012, Axis received many international awards for its products and solutions in network video, including for cameras equipped with the so-called Lightfinder technology.
The business model
A cornerstone of Axis’ strategy is the indirect sales model which is based on loyalty and long-term cooperation. Axis works in partnership with distributors, system integrators and resellers that reach the end customers. There are partners in 179 countries.
The product portfolio
Axis was the first company in the world to launch a network camera in 1996, thereby initiating the shift from analog to digital technology. Today Axis offers the market’s broadest product portfolio of network cameras, video encoders, software and accessories, and provides a unique global service to end customers in connection with installation and use of the products.
A strong focus on research and development means that Axis’ products differ from others in the market. Axis’ research and development operations accounted for 13 percent of sales and about 550 engineers work at the headquarters in Lund.
Axis’ network video products are used in many environments in order create a safer, smarter and more secure world. It is a question of installations in public places, airports, trains, schools, universities, casinos and banks as well as in stores and on motorways etc.
Axis, for an easier and safer everyday life
Axis customers are always stay one step ahead, thanks to their innovative product portfolio of network cameras and video encoders. Their use of open platforms also allows for a high rate of innovation and allows their products to be used in an increasingly broad range of applications.
The products are primarily included in security installations, ranging from solutions for individual stores to comprehensive systems on trains, on motorways at universities, in banks and in retail chains. Streamlining and optimization of the customers’ transaction flows, for example, in warehouses and within the retail trade are applications where network video products directly contribute to commercial benefit for the customers.
Simplicity in the installation
As systems become more comprehensive, demand is rising for easy and rapid installations that deliver time savings and lower installation costs. Axis has developed several innovative solutions that simplify installation of the products and thus liberate both time and resources for customers.
Demands on light sensitivity, dynamics, color reproduction and resolution in the network cameras are constantly increasing. In order to continue offering the market’s highest quality as regards resolution and image functions, we have developed and released network cameras with market leading technology for both color reproduction in poor light and clear images in glaring light. A large proportion of all new cameras from Axis are also equipped with HDTV.
Network video offers users the possibility of remote monitoring, which means that they can gain access to video from a computer anywhere. Users get the overall picture of operations in their facilities no matter where they are. This functionality is also beneficial from an environmental aspect.
Video surveillance installations are becoming increasingly complex and easy handling of a large number of the cameras in one system is a challenge. All Axis products are built on open source code. The products are also equipped with AXIS Camera Application Platform, which means that third party applications may be installed in Axis products. By selecting the most suitable application, the user’s specific needs can be met.
Since the foundation of Axis, questions relating to sustainability have been a natural part of the company’s operations within corporate governance, social responsibility and environment. In 2007, Axis signed the UN Global Compact and thus entered into a contract to observe the UN’s ten principles covering human rights, labor law, environment and anti-corruption.