Advertising On-Hold

With your image literally “on the line” you now have the opportunity to impress, inform, educate, and connect personally and professionally with those on hold.

Taking control of this very important environment lets you decide what your callers hear. You no longer take any chances with inappropriate talk, music or competitor’s commercials from the radio.

A professional on hold ad program will engage the listener, effectively shortening the perceived wait time allowing the perfect opportunity to connect with callers and build profit. The caller is entertained while being educated about your business resulting in a much enhanced, pleasant and beneficial time for both the caller and the business.

When choosing an on hold company, you should ask:
● Do they offer a turnkey package that includes everything (copy writing, voice talent, music licensing, installation assistance, and on hold equipment)?
● Will the equipment you offer work with my phone system?
● How quickly can we get our service up and running?
● Do you offer ‘real’ music (like we hear on the radio)?
● Do you offer voicing in other languages?
● Do you guarantee your work?

Why “doing it yourself” is a BAD idea:
Ever listened to radio commercials done by the store owner? Pretty sad in some cases. Hokey comes to mind. Not to mention researching the million and one details that someone has to spend their time on: Copy writing, music licensing, commercial grade equipment designed for this 24/7 environment, production elements, recording the program, etc. etc. With the very low cost of a professionally written, voiced and produced on hold program, doing it yourself is simply a bad idea. And what do you gain in the long run, except perhaps stroking an ego? Certainly not saving money. It might also backfire by presenting that ‘hokey’ image mentioned earlier.

You never get a second chance to make a first impression:
Put your best foot forward from the beginning! Chances are the calls you are receiving are a direct result of your marketing efforts. With all of the advertising dollars spent to get someone to call, doesn’t it just make good sense to make sure their first exposure to your company is as pleasant and professional as possible and that it matches your company image?

The Targeting Power of On Hold Advertising:
Out of all of your competitor’s, the prospect has called you. They’re now waiting; listening intently for their call to be picked up. Broadcast quality on hold programs place your messages at this critical point of contact, offering an affordable and efficient target marketing tool. The program becomes an important reflection of your company’s public profile and a key component in its’ advertising campaigns.

Improve customer relations and expand your business through increased product & services awareness. Every customer contact is highly pre-qualified because they have initiated the contact. That’s a marketing opportunity that no business should waste.

We use On-Hold Concepts. We think you should too.

http://www.woodstockmediagroup.com/advertising-on-hold

For more information please visit www.GoECS.com

MPLS:
Many say that MPLS is the “Cadillac” of enterprise WAN services, having earned its stripes as the link option of choice because of its reliability, flexibility and controls.  But many others are saying that, with a little ingenuity, they can use Internet pipes to achieve the same ends at a better price.

Many Carriers argue that MPLS is perfect for the demanding new requirements of cloud computing, ensuring it continued success in the enterprise.

Many IT/Networking VAR’s say it is possible to addresses Internet weaknesses with technology and deliver enterprise-grade WAN services at a fraction of the cost.

Multi-Protocol Label Switching (MPLS) Virtual Private Networking (VPN) is synonymous with high reliability and quality which is the primary reason many say MPLS VPNs continue to show remarkable growth across all company sizes and vertical segments, and that it has become the linchpin of corporate enterprise networks.”

Many VAR’s will tell you that the Internet is fast, cheap and abundantly available. The competition among service providers ensures it will get faster and cheaper on a cost-per-megabit basis, and become available in more places. Governments worldwide are investing millions in broadband initiatives that increase geographic coverage and deliver higher speeds to businesses and consumers.

It appears that those that most strongly support MPLS over Internet-Based VPN’s are carriers (who sell MPLS) or companies that are selling MPLS and have a commission/revenue stream derived from the sale of and implementation of MPLS.

How MPLS works:
A private MPLS VPN network delivers the highest reliability, agility, visibility and simplicity for connecting a global enterprises’ complex and highly distributed ecosystem of employees, customers and partners.

Let’s start with the reliability question. Every company must ask how critical network performance and quality are to its business strategy. Whether it’s an extended enterprise with locations around the globe or a local business, most companies will determine that a secure, robust and efficient communications infrastructure is a requirement for competing in today’s always-on global economy. Many customers cannot tolerate any network down-time.

Companies/Carriers that provide private MPLS networks, will typically commit to 100% availability of their core network, but will also put in place rigorous quality and process demands on the local access partners they use so the end-to-end quality can actually be guaranteed upfront.

If something does go wrong, all of the e-bonding processes in place will ensure any outage is dealt with swiftly. MPLS VPNs also offer the simplicity and peace of mind that the end-to-end network solution, including access components, are being managed efficiently by the solutions provider, freeing up the customer to concentrate on its core business.

The reliability factor however is only the baseline for ensuring that an underlying technology will be deemed the standard bearer of corporate networks.  The more challenging issues are driven by quality elements — e.g. latency, packet loss, mean opinion scores, etc. — that are essential for successful transport of applications.

Why Many VAR’s & IT/Networking Guru’s say MPLS will succumb to Internet Economics:
Private WANs using Multiprotocol Label Switching (MPLS) or leased lines look very different economically. In the United States, MPLS pricing ranges from $350 to $700 per megabit per month for 1.5Mbps of bandwidth. Internationally, locations pay as much as the equivalent of $5,000 per month for a 2Mbps connection. Yet, consumers buy high-speed Internet connections boasting 20M or 50Mbps of connectivity for as little as $4 per megabit per month.

Why are businesses willing to spend a fortune on services like MPLS when cheap Internet is abundantly available?

Until now, the only way to get reliable connectivity with predictable performance between corporate locations was to buy leased lines or a service like MPLS. Enterprises require the 99.99%, four nines, reliability that MPLS offers with Quality of Service (QoS) features to ensure Voice over IP (VoIP) calls are prioritized over data traffic.

Basic Internet connections, on the other hand, don’t support QoS and are not four-nines reliable; they are about two nines or 99%.  Reliability, in this context, means availability of the network and also that packets actually reach their destination without being delayed or dropped such that they impact application performance and the user experience.

Today, with the emergence of WAN virtualization technology, the public Internet can give MPLS a run for its money. How is this possible?

WAN virtualization solves the Internet’s problem of network peering points becoming choke points where congestion and packet loss randomly occur, and where there is a single point of failure because there’s only one connection at each location. How? By using two or more network connections at each location and monitoring precisely the one-way performance of every path between locations.

This real-time, fine-grained information on loss, jitter, latency and congestion is used to make real-time traffic engineering decisions on a packet-by-packet basis, picking the optimal path based on current traffic conditions and the type of traffic being delivered.

Think of it as a “GPS” that guides packets via an optimal route based on real-time traffic data. Advanced solutions are packet based vs. flow based, and allow even a single TCP/IP flow to use all available bandwidth as necessary.

This effectively addresses Internet weaknesses by providing physical diversity in the first- and last-mile, and detecting and avoiding congested peering points. WAN virtualization detects and mitigates problems by moving traffic from one path to another sub-second. This is an order of magnitude faster than routing protocols can move from a broken MPLS link to a backup MPLS connection or IPSec VPN.

The result is an adaptive network where application sessions don’t break, VoIP calls don’t drop, users experience predictable performance, and IT staff sleeps soundly because a network failover works transparently and reliably.

Because Internet connections are typically faster and cheaper than MPLS circuits, WAN virtualization results in a more reliable and predictable network, as well as one with more bandwidth today, plus the flexibility to add more circuits or leverage newer access technologies as they become available.

This flexibility allows new sites to be brought online quickly with available bandwidth options, and for the first time, gives WAN managers real leverage over their service providers. Detailed reports derived from the network’s real-time measurement data allow managers to prove if an application problem was caused by the network or not.

WAN virtualization can be used to augment existing private WANs lighting up your back-up circuits, making your connections active-active. Eventually, you can cap, reduce or eliminate MPLS at some or most of your sites.

With the increasing need for faster WANs to access centralized computing sources at private and public clouds, enterprises can’t afford to ignore connectivity costs. It appears inevitable that MPLS will ultimately succumb to Internet economics as businesses cap their spending on expensive bandwidth by adding more Internet connectivity, and in some cases, eliminating MPLS at some or all of their locations.

WAN virtualization solutions bring Internet economics to corporate WANs by transforming broadband and other affordable Internet links to deliver business-class reliability and performance predictability at consumer prices.

Most of the information above was based on or obtained at:
http://www.networkworld.com/community/tech-debate-wan-connectivity

For more information please visit www.GoECS.com